CO –

frankie - build the best custom kitchen


Creative Director

Frankie is passionate about creating functional, ergonomic and beautiful kitchens and bathrooms. After a successful career dressing windows for Holt Renfrew and designing stores for Linda Lundström, she shifted her focus to “clever” custom kitchens in 2002 (and has since designed more than 100 of them). As a working mother, she understands kitchens are the centre of the home – not just places for cooking and eating, but also socializing, homework and hobbies.

“My unique ability is combining contemporary design and aesthetics with the practical requirements of real life. I really believe a balance must be struck between the two – and that’s a challenge I love!”

john - director of the best custom kitchen


Director of Operations

John is a renovation expert dedicated to exceptional workmanship.
With more than three decades of experience as a contractor for both commercial and residential projects, he understands the pain points of renovations and is committed to making them as stress-free as possible for Square Footage clients.


“We hold fast to our schedules –
this helps people manage their lives.”


the Team for your future custom kitchen

Laura Goard

Senior Designer

With over five years of industry experience and an interior design diploma from Fanshawe College, Laura is a key part of the Square Footage team. She loves watching clients “fall in love with their homes all over again.”



An experienced bookkeeper, Heidi manages the accounting at Square Footage. She likes “living vicariously” through the design team and their projects.

Evan Peel


Evan worked on several commercial and residential renovation projects in the Greater Toronto Area before joining Square Footage as a carpenter in 2012. His favourite part of a kitchen project? Installing new cabinetry and millwork.



Steven started laying hardwood floors when he was 10 years old and went on to study carpentry at Durham College, followed by four years of trade experience. He enjoys working on a variety of jobs and the reward of seeing a finished project.


  • News Advertisers Readers’ Choice Award
  • 2010, 2011 & 2012
  • Ajax Pickering Board of Trade
  • Business Excellence Award – 2012
  • National Kitchen & Bath Association
  • Best Promotional Display Award – 2014
  • National Kitchen & Bath Association
  • Best Traditional Kitchen Award – 2015
  • National Kitchen & Bath
  • Association People’s Choice Award – 2015
  • NKBA Design Competition 2016, 1st Place Small Kitchen Category
  • NKBA Design Competition 2016, 1st Place Other Room Category


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